Barcelona rated top pick for soccer sponsors
European champion Barcelona is the most attractive soccer team for corporate sponsorship, according to a survey by sports marketing company Global Sponsors.
Barcelona, which beat Arsenal 2-1 in May’s final of Europe’s elite Champions League, tops England’s Manchester United and Spanish rival Real Madrid in the survey, the London- based company said in an e-mailed press release.
Barcelona this season is promoting the United Nations Children’s Fund on its jerseys after shunning commercial offers worth $26.3 million a year for its first uniform sponsor.
Chelsea, Premiership champion the past two seasons, is ranked fourth by Global Sponsors. The club’s owner Roman Abramovich has spent more than $730 million on players since buying the club in 2003.
The survey of 100 of Global Sponsors’ contacts and clients used a points system to rank clubs on criteria including quality of current sponsors, average attendance, global media profile and attraction of star players.
The rankings:
1. Barcelona
2. Manchester United
3. Real Madrid
4. Chelsea
5. AC Milan
6. Bayern Munich
7. Arsenal
8. Liverpool
9. Inter Milan
10. Lyon







