VISA, McDonald’s and Hyundai Fare Strongly from World Cup Sponsorship The huge investment in a World Cup sponsorship is paying off for some companies, while others are seeing little return for their money. A new study with Survey Sampling International’s (SSI) global panels — comparing sponsorship awareness before and after the World Cup — reveals [...]
The Technical Sub-Committee of the International Football Association Board (IFAB) approved several requests from member associations and confederations to implement the experiment with two additional assistant referees during the 2010/2011 and 2011/2012 seasons at a meeting held today, Wednesday, 21 July 2010 in Cardiff, Wales. The full list of approved requests can be found below. [...]
In keeping with a tournament that aims to demonstrate “The Beautiful Side of 20Eleven”, FIFA and the Local Organising Committee are extremely proud to unveil the most elegant FIFA Women’s World Cup 2011 signing so far, in the form of a cat named Karla Kick! The typically curious Karla Kick, presented today during the opening [...]
2010 saw a FIFA World Cup of firsts: the first on African soil, the first won by Spain and the first to be assessed second-by-second by the Castrol Index. Using advanced technology and objective analysis to evaluate every single player movement, the FIFA World Cup(TM) now has Sergio Ramos as its first Castrol Index winner. [...]
