Attensity Analysis of Social Media Indicates Holland Is Sentimental Favorite to Win
Attensity Group, the leader in Customer Experience Management software applications that generate value from unstructured text, has issued its analysis of the sentiment expressed in social media about the World Cup finalists. This analysis, drawn from the full spectrum of social media (e.g., Twitter, Facebook, blogs, videos, online forums), has shown The Netherlands to be the sentimental favorite to win, despite having a smaller share of social media conversations than its competitor Spain.
Fifty-four percent of the total conversation about the World Cup is being directed toward Spain, yet, of that total amount, only 47 percent of the chatter has been positive in sentiment. While only garnering 46 percent of the total conversation, Holland, on the other hand, has seen greater positive sentiment (53 percent).
Attensity is not attempting to predict the World Cup winner, as the champion wins on skill and ability to play better than the competitor, not social media popularity or “voting.”